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iHalo Krunch

 Branding for a boutique ice cream shop serving signature soft ice cream made in-house. Located on Toronto's trendy Queen West neighbourhood.

Branding for a boutique ice cream shop serving signature soft ice cream made in-house. Located on Toronto's trendy Queen West neighbourhood.

 The branding is a playful combination of colour and pattern, placing the focus on the signature charcoal soft serve ice cream.

The branding is a playful combination of colour and pattern, placing the focus on the signature charcoal soft serve ice cream.

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 During the opening weekend there were lineups stretching down the block, drawing people from all over the GTA who patiently waited for their chance to try the signature charcoal ice cream.

During the opening weekend there were lineups stretching down the block, drawing people from all over the GTA who patiently waited for their chance to try the signature charcoal ice cream.

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