Branding system created for a bike club consisting of 15 close family and friends who helped raise money and awareness for Multiple Sclerosis.
The grid established for the main graphic lockup follows both the shape of a circle and an octagon. The circle represents unity, and the octagon signifies to stop or end.
Shareable social assets were created for Instagram and Facebook to help raise awareness for the bike ride.
Several graphics were created as visual elements that would appear on team jerseys.