Branding system created for a bike club consisting of 15 close family and friends who help raise money and awareness for Multiple Sclerosis.
Animations were created for social channels to help promote, share and raise money.
The grid established for the main graphic lockup follows both the shape of a circle and an octagon. The circle represents unity, and the octagon signifies to stop or end.
Several graphics were created as visual elements that would appear on our team jersey.